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The Subscription Trade Association Grow Your Knowledge and Network by Joining the World’s Largest Community of Subscription Innovators

Subscription Box

From replenishment to discovery and delight, subscription boxes are a medium for consumers to be introduced to and engaged with a recurring delivery of niche products as part of a marketing strategy and a method of product distribution. Subscription boxes are used by subscription-based ecommerce businesses which follow a subscription business model.

Media and Publication

The original subscription service is the main means of mass communication (broadcasting, publishing, and the Internet) regarded collectively. This includes digital media subscriptions as well as print subscriptions.

Digital/Software

Digital subscription businesses provide access to products and technology from a computer or device. Software as a Services (SaaS) also falls into this category. Digital businesses use technology to create new value in business models, customer experiences and the internal capabilities that support its core operations. The term includes both digital-only brands and traditional players that are transforming their businesses with digital technologies.

Subscribe and Save

Subscribe and Save businesses give customers both a one-time purchase option, and the option to “subscribe” to a specific product, receiving it weekly, monthly, quarterly, or even semi-annually, in a specified quantity. Usually, the subscription feature comes with a discount per product, so consumers are incentivised to subscribe.

Streaming ( Video / Music)

Video and music streaming, one of the largest consumers of downstream internet traffic, is a mainstay of most American households today. Streaming subscriptions allow providers to offer on-demand and live viewing/listening capabilities across a multitude of devices and platforms.

Membership

The membership business model invites individuals to pay a recurring fee to access the value an organization creates. It provides the design for different membership levels, revenue sources, marketing activities, events and conferences, and finances.

Connect

Meet with 2,000+ subscription innovators, trusted industry vendors, and more at the world's largest recurring revenue event: SubSummit.

Engage

Discover new and better ways to engage with your existing and soon-to-be subscribers.

Enrich

Learn from the biggest subscription experts in the world what it takes to turn your product into a life-changing experience for your customers.

Strengthening the subscription industry alongside amazing brands like these

2024 Subscription Annual Report

The State Of Subscription Commerce Industry Outlook Annual Report dives into key trends in e-commerce and actionable takeaways to elevate your business in 2024.

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Join the Recurring Revenue Community

SubSummit 2025

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Shaping the Future of E-Commerce: Emerging Trends and Predictions

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From One-Time Shoppers to Lifelong Subscribers: 6 Post-Holiday Retention Strategies for Subscription Businesses

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B2B Opportunities Get in Front of 2,000+ DTC Companies in Subscription

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Join SUBTA Slack Expand Your Network with Hundreds of Professionals

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In Case You Missed it ...

SubSummit 2025

Connect with 2,000+ industry leaders, innovators and partners who are driving the rapid evolution of how consumers discover, buy and experience new products.

  • May 28-30, 2025
  • Dallas
Get your Tickets

What Our Community is Saying...

SUBTA is more than just an association. This network has positively impacted BattlBox’s marketing and operations and saved us money. SUBTA has connected me with other thought leaders in the space that has led to both knowledge transfer and friendships."

John Roman

Chief Marketing Officer

SUBTA is here to have our back, to host events, to provide good information, to help us make better business decisions, and to help us network with other people in our industry. I would encourage you to join SUBTA. Get involved, be a part of the events, consume the training, and just immerse yourself in the industry and your business will be better for it.

Julie Ball

Chief Marketing Officer

"SUBTA's greatest asset is that they bring together a community of the most knowledgeable folks in the subscription commerce world. Anyone who is anyone in the subscription space is a member of SUBTA. The community alone has helped us shape the direction of the company and helped us stay on top of industry trends and forecasts. A must for anyone serious about their subscription box."

Anthony Coombs

Founder

"I want to say thanks to SUBTA because you're continuing to bring new insights to the way that we do subscriptions and relate to our subscribers."

David Kenneth Houseman

David Kenneth Houseman

Executive Director of Product, Commerce

A Subscription Conference Unlike Any Others

  • Meet 2,000+ Subscription & E-Commerce Professionals

    Whether it's subscription innovators or industry-leading suppliers, the SubSummit community gathers every year to push the space forward, foster partnerships, and celebrate everyone's successes during three days filled with insightful sessions, exclusive networking opportunities, and more!

  • Stay in the Know

    SubSummit is also the one and only place that can grant you early access to the latest edition of the State of Subscription Annual Report, in which SUBTA gives you the blueprint to success for the months and years to come.

  • Take Part in AMAZING Sessions

    Hear from 100+ industry experts who will take the stage in one of FIVE track rooms available to all attendees between May 28-30, 2025.

  • Leadership & Growth

    Maximize Your SubSummit Experience

    Take advantage of SubSummit's exclusive programs to maximize your growth in 2025 & beyond such as our 1-on-1 meetings program. Learn more at SubSummit.com

Gain valuable insights and lessons learned from subscription industry pioneers

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